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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitysame
LowLowLowLow
Timedifferent
Stunden bis wenige Tage30-60 min5-20 min30-60 min
Participantsdifferent
1-43-121-204-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionReverse Ideas, Risk Themes, Solution IdeasIdeenpool, Roh-Shortlist, ClusterIdea pool, Theme clusters, Shortlist
Tagsno overlap
ValidationDemandMVP
BrainstormingIdeationCreativityRisk
BrainstormingIdeationDivergenceSpeed
BrainstormingIdeationCreativityWorkshopDivergence
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