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| Criterion |  Product Discovery Pretotyping |  Innovation Morphological Analysis |  Innovation Design Thinking |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 1-4 | 2-8 | 4-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | ValidationDemandMVP | IdeationInnovationCreativity | InnovationPrototypeResearch | BrainstormingIdeationCreativityReframingInnovation |