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| Criterion |  Product Discovery Pretotyping |  Innovation Morphological Analysis |  Innovation Design Thinking |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 1-4 | 2-8 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ValidationDemandMVP | IdeationInnovationCreativity | InnovationPrototypeResearch | BrainstormingIdeationCreativityWorkshopDivergence |