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| Criterion |  Product Discovery Pretotyping |  Product Strategy Impact Mapping |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | Stunden bis wenige Tage | 45-90 min | 1-5 Tage | 45-90 min |
Participantsdifferent | 1-4 | 3-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Impact Map, Outcome Hypotheses, Delivery Options | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationDemandMVP | OutcomesStrategyBehaviorPlanning | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |