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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Golden Path
Engineering
Golden Path
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When teams need a reliable default path for frequent use, sprawl quickly emerges without any guiding logic. Golden Path bundles the preferred path so good practice becomes easy and deviation becomes deliberate.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
Stunden bis wenige Tage1-3 Tage Setup, laufend1-5 Tage1-4 Wochen
Participantsdifferent
1-42-8Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionGolden Path Guide, Templates, Quality ChecksInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationDemandMVP
EngineeringProductivityGovernance
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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