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| Criterion |  Product Discovery Pretotyping |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 45-90 min | 1-4 Wochen |
Participantsdifferent | 1-4 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationDemandMVP | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |