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| Criterion |  Product Discovery Pretotyping |  UX Research Empathy Mapping |  Innovation Lean Startup |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | Stunden bis wenige Tage | 30–60 min | Wochen bis Monate je Lernzyklus | 45–90 min |
Participantsdifferent | 1-4 | 4-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Empathy Map, Assumptions List, Research Gaps | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ValidationDemandMVP | SynthesisQualitativeWorkshop | LeanStartupValidationMVP | SynthesisQualitativeRoot cause |