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| Criterion |  Product Discovery Pretotyping |  UX Research Card Sorting |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | Stunden bis wenige Tage | 20-45 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 1-4 | Based on research question | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Content groups, Label set, IA hypotheses | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationDemandMVP | Information architectureNavigationStructure | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |