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| Criterion |  Product Discovery Pretotyping |  Innovation Brainstorming |  Innovation Rolestorming |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min | 30-60 min | 5-20 min |
Participantsdifferent | 1-4 | 4-12 | 3-12 | 1-20 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Idea pool, Theme clusters, Shortlist | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationCreativity | BrainstormingIdeationDivergenceSpeed |