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| Criterion |  Product Discovery Pretotyping |  Innovation Brainstorming |  Innovation Lean Startup |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | Stunden bis wenige Tage | 30-60 min | Wochen bis Monate je Lernzyklus | 5-20 min |
Participantsdifferent | 1-4 | 4-12 | 2-8 | 1-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Idea pool, Theme clusters, Shortlist | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | ValidationDemandMVP | BrainstormingIdeationCreativityWorkshopDivergence | LeanStartupValidationMVP | BrainstormingIdeationDivergenceSpeed |