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| Criterion |  Product Discovery Pretotyping |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | Stunden bis wenige Tage | 45-90 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 1-4 | 2-8 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationDemandMVP | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | ExperimentsGrowthAnalyticsValidation |