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| Criterion |  Product Discovery Pretotyping |  Growth A/B Testing |  Innovation Brainstorming |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | Stunden bis wenige Tage | 1-4 Wochen | 30-60 min | 1-5 Tage |
Participantsdifferent | 1-4 | 1-6 | 4-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary | Idea pool, Theme clusters, Shortlist | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityWorkshopDivergence | ValidationExperimentsDemandGrowth |