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| Criterion |  Decision Making Pre-Mortem |  Business Strategy Scenario Planning |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 20–45 min | 0.5-2 Tage | 1-4 Wochen | 45-90 min |
Participantsdifferent | Small cross-functional group | 4-12 | 1-6 | 2-8 |
Formatdifferent | Workshop | Workshop | Async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Scenario Set, Strategic Implications, Robust Options | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | RiskDecisionFailurePlanning | StrategyUncertaintyPlanning | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |