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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowHighLowHigh
Timedifferent
20–45 minMehrere Wochen45-90 min1 Tag bis mehrere Wochen
Participantsdifferent
Small cross-functional group2-6 researchers plus sample2-84-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Risk list, Mitigation plan, Assumption logDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAssumption List, Critical Assumptions, Learning PlanProblem Statement, Prototype, Test Learnings
Tagsno overlap
RiskDecisionFailurePlanning
OutcomesInnovationResearchQuantitative
AssumptionsRiskDecisionDiscovery
InnovationPrototypeResearch
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