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Criterion
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumLowLow
Timedifferent
20–45 min1-3 h1-2 h45-90 min
Participantsdifferent
Small cross-functional group1-52-82-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Risk list, Mitigation plan, Assumption logFunnel report, Drop-off analysis, Optimization hypothesesDIBB document, Belief list, Bet list, Learning reportAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
RiskDecisionFailurePlanning
AnalyticsConversionGrowth
StrategyDecisionAssumptionsHypothesis
GrowthStrategyMarketPortfolio
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