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| Criterion | ![]() Decision Making Pre-Mortem | ![]() Product Strategy DIBB | ![]() Business Strategy SWOT Analysis | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 20–45 min | 1-2 h | 30-60 min | 45-90 min |
Participantsdifferent | Small cross-functional group | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | DIBB document, Belief list, Bet list, Learning report | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | RiskDecisionFailurePlanning | StrategyDecisionAssumptionsHypothesis | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio |



