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| Criterion |  Decision Making Pre-Mortem |  Decision Making Delphi Method |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 20–45 min | 1-4 Wochen | 1-4 Wochen | 45-90 min |
Participantsdifferent | Small cross-functional group | 6-30 Experten | 1-6 | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | RiskDecisionFailurePlanning | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |