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| Criterion |  Decision Making Pre-Mortem |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 20–45 min | 45-90 min | Half day | 30-60 min |
Participantsdifferent | Small cross-functional group | 2-8 | 3-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | RiskDecisionFailurePlanning | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |