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| Criterion |  Decision Making Pre-Mortem |  Growth A/B Testing |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 20–45 min | 1-4 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | Small cross-functional group | 1-6 | 2-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Risk list, Mitigation plan, Assumption log | Experiment results, Decision log, Learning summary | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | RiskDecisionFailurePlanning | ExperimentsGrowthAnalyticsValidation | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio |