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| Criterion | ![]() Business Strategy Porter Five Forces | ![]() Product Discovery Test Card | ![]() Product Discovery Fake Door Test | ![]() Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 20-35 min | 1-5 Tage | 60-90 min |
Participantsdifferent | 2-8 | 1-5 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | StrategyCompetitionMarket | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |



