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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 h1-2 h Setup, laufend1-5 Tage
Participantsdifferent
2-82-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsAARRR funnel, Metric baseline, Experiment backlogInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
StrategyCompetitionMarket
GrowthMetricsExperiments
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test