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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h45-90 min1-5 Tage45-75 min
Participantsdifferent
2-83-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsImpact Map, Outcome Hypotheses, Delivery OptionsClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
StrategyCompetitionMarket
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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