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| Criterion |  Business Strategy Porter Five Forces |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyCompetitionMarket | AnalyticsConversionGrowth | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation |