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Criterion
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 h1-2 h20-35 min45-60 min
Participantsdifferent
2-82-81-52-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Five Forces Analysis, Competitive Risks, Strategic OptionsDIBB document, Belief list, Bet list, Learning reportTest Card with a pre-set thresholdAssumption map, Test backlog, Risk ranking
Tagsno overlap
StrategyCompetitionMarket
StrategyDecisionAssumptionsHypothesis
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskExperimentsValidation
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