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Criterion
Paper illustration of a Polarity Map with two poles and four quadrants
Systems Thinking
Polarity Mapping
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Polarity Mapping makes tensions between two opposing poles tangible, such as standardization and adaptation or control and autonomy. The method guards against making apparent either-or decisions prematurely.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-2 h1-4 Wochen1-5 Tage45-90 min
Participantsdifferent
3-126-30 ExpertenNutzertraffic2-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Polarity Map, Warning Signs, Balance ActionsExpert Forecast, Consensus Range, Assumption NotesInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
Systems thinkingTradeoffsLeadership
ForecastingExpertsDecisionStrategy
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
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