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| Criterion |  Growth Pirate Metrics AARRR |  Business Strategy Three Horizons |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-2 h Setup, laufend | Halbtags-Workshop, dann iterativ | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 3-12 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | AARRR funnel, Metric baseline, Experiment backlog | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthMetricsExperiments | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |