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| Criterion |  Growth Pirate Metrics AARRR |  Product Discovery Test Card |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-2 h Setup, laufend | 20-35 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | AARRR funnel, Metric baseline, Experiment backlog | Test Card with a pre-set threshold | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tags1 shared | GrowthMetricsExperiments | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |