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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h Setup, laufend1-5 Tage1-2 Wochen45-60 min
Participantsdifferent
2-8Nutzertraffic1-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogLanding Page, Conversion Data, Learning SummaryExperiment card, Result summary, Next betAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthMetricsExperiments
ValidationConversionMarketing
MarketingGrowthExperimentsLearning
AssumptionsRiskExperimentsValidation
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