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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h Setup, laufend1-5 Tage1-5 Tage1-5 Tage
Participantsdifferent
2-8NutzertrafficNutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogLanding Page, Conversion Data, Learning SummaryClick Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
GrowthMetricsExperiments
ValidationConversionMarketing
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
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