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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 h Setup, laufend1-5 Tage1-4 Wochen1-3 h
Participantsdifferent
2-8Nutzertraffic1-61-5
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogLanding Page, Conversion Data, Learning SummaryExperiment results, Decision log, Learning summaryFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthMetricsExperiments
ValidationConversionMarketing
ExperimentsGrowthAnalyticsValidation
AnalyticsConversionGrowth
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