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| Criterion | ![]() Growth Pirate Metrics AARRR | ![]() Growth Growth Experiment | ![]() UX Research HEART Framework | ![]() Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h Setup, laufend | 1-2 Wochen | 120 min initial, dann laufend | 90-180 min |
Participantsdifferent | 2-8 | 1-6 | 3-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | AARRR funnel, Metric baseline, Experiment backlog | Experiment card, Result summary, Next bet | HEART-GSM Table, Dashboard | GQM Table, Metric Profiles |
Tagsno overlap | GrowthMetricsExperiments | MarketingGrowthExperimentsLearning | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementEngineeringAlignment |



