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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-2 h Setup, laufend90-180 min60-120 min1-4 Wochen
Participantsdifferent
2-83-63-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogGQM Table, Metric ProfilesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthMetricsExperiments
MetricsMeasurementEngineeringAlignment
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
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