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| Criterion |  Growth Pirate Metrics AARRR |  Growth Funnel Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-2 h Setup, laufend | 1-3 h | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | AARRR funnel, Metric baseline, Experiment backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthMetricsExperiments | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |