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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h Setup, laufend30-60 min1-2 Wochen20-35 min
Participantsdifferent
2-81-51-61-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogCompleted Experiment Canvas, Success MetricExperiment card, Result summary, Next betTest Card with a pre-set threshold
Tags1 shared
GrowthMetricsExperiments
ExperimentsValidationDiscoveryHypothesis
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryHypothesis
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