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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Diary Study.
UX Research
Diary Study
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 h Setup, laufend1-4 Wochen1-4 Wochen45-60 min
Participantsdifferent
2-85-201-62-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogDiary Entries, Longitudinal Patterns, Experience TimelineExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthMetricsExperiments
UX researchTrackingBehavior
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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