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| Criterion |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |  Business Strategy SWOT Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 4-12 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map | SWOT matrix, Strategic options, Action list | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthMetricsExperiments | StrategyMetricsExecution | StrategyAnalysisMarketPositioning | ExperimentsGrowthAnalyticsValidation |