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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy Value Chain Analysis |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | Half day | 1-5 Tage | 45-90 min |
Participantsdifferent | 2-10 | 3-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Value Chain Map, Lever List | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |