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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Business Strategy TOWS Matrix |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30-60 min | 1-2 h | 45-90 min |
Participantsdifferent | 2-10 | 3-12 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | TOWS Matrix, Strategic Options, Priority Actions | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | StrategyAnalysisOptions | GrowthStrategyMarketPortfolio |