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| Criterion |  Business Strategy PESTLE Analysis |  Decision Making Pre-Mortem |  Business Strategy SWOT Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 20–45 min | 30-60 min | 45-90 min |
Participantsdifferent | 2-10 | Small cross-functional group | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Risk list, Mitigation plan, Assumption log | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | RiskDecisionFailurePlanning | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio |