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| Criterion |  Business Strategy PESTLE Analysis |  Innovation Lean Startup |  Product Strategy Lean Canvas |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | Wochen bis Monate je Lernzyklus | 45-90 min | 45-90 min |
Participantsdifferent | 2-10 | 2-8 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Lean Canvas, Core Assumptions, Experiment Backlog | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | LeanStartupValidationMVP | StartupLeanAssumptionsBusiness model | GrowthStrategyMarketPortfolio |