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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h45-90 min60-120 min45-90 min
Participantsdifferent
2-103-83-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsImpact Map, Outcome Hypotheses, Delivery OptionsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyMarketAnalysis
OutcomesStrategyBehaviorPlanning
GrowthRetentionConversion
GrowthStrategyMarketPortfolio
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