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| Criterion |  Business Strategy PESTLE Analysis |  Product Strategy ICE Scoring |  Business Strategy SWOT Analysis |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 30-60 min | 45-90 min |
Participantsdifferent | 2-10 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | ICE Table, Top Idea List | SWOT matrix, Strategic options, Action list | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | StrategyMarketAnalysis | PrioritizationScoringGrowthDecision | StrategyAnalysisMarketPositioning | DecisionCriteriaScoringTradeoffs |