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| Criterion |  Business Strategy PESTLE Analysis |  Engineering Goal Question Metric |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 90-180 min | 45-90 min |
Participantsdifferent | 2-10 | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | GQM Table, Metric Profiles | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyMarketAnalysis | MetricsMeasurementEngineeringAlignment | GrowthStrategyMarketPortfolio |
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