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| Criterion |  Business Strategy PESTLE Analysis |  Decision Making Delphi Method |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 2-10 | 6-30 Experten | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Expert Forecast, Consensus Range, Assumption Notes | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyMarketAnalysis | ForecastingExpertsDecisionStrategy | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio |