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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-3 h1-4 Wochen45-90 min1-3 h
Participantsdifferent
2-106-30 Experten2-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsExpert Forecast, Consensus Range, Assumption NotesAnsoff Matrix, Growth Options, Risk NotesGap Matrix, Action Plan, Risk Notes
Tags1 shared
StrategyMarketAnalysis
ForecastingExpertsDecisionStrategy
GrowthStrategyMarketPortfolio
StrategyAnalysisPlanning
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