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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h60-120 min45-90 min30-60 min
Participantsdifferent
2-102-82-83-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasAnsoff Matrix, Growth Options, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
StrategyMarketAnalysis
ContradictionsInnovationProblem solving
GrowthStrategyMarketPortfolio
StrategyAnalysisMarketPositioning
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