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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 45-90 min | 30-60 min | 30-60 min |
Participantsdifferent | 2-10 | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | StrategyMarketAnalysis | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision | StrategyAnalysisMarketPositioning |