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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 h45-90 min45-90 min1-2 h
Participantsdifferent
2-102-83-124-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsAnsoff Matrix, Growth Options, Risk NotesExpectation Map, Alignment Notes, AgreementsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyMarketAnalysis
GrowthStrategyMarketPortfolio
AlignmentStakeholdersTeam
AlignmentStakeholdersStrategyFacilitation
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