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| Criterion |  Business Strategy PESTLE Analysis |  Growth A/B Testing |  Growth Pirate Metrics AARRR |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-2 h Setup, laufend | 1-5 Tage |
Participantsdifferent | 2-10 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyMarketAnalysis | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments | ValidationExperimentsDemandGrowth |