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| Criterion |  Decision Making PERT Estimation |  Growth Hooked Model |  Growth Funnel Analysis |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 15-45 min | Multiple workshops over several weeks | 1-3 h | 1-2 h |
Participantsdifferent | 1-8 | 2-8 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | PERT Estimate, Expected Value, Risk Notes | Hooked loop, Trigger map, Reward design, Ethics check | Funnel report, Drop-off analysis, Optimization hypotheses | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | EstimationUncertaintyRisk | GrowthBehaviorRetention | AnalyticsConversionGrowth | GrowthMetricsAlignmentRetention |